If your financial situation is somewhere between “trying not to think about it” and “it’s keeping me up at night”...

Give us one day, and we’ll help you create your financial wellness plan.

i'm Ready To Hit Reset Today! ($47)

Starting Saturday June 28 9:00am to 3pm PST

(Join us live or watch on-demand — with 7-day access to the replay and all resources from the retreat)

It all began around a coffee table…

Just us and a handful of close friends, sharing everything we knew about money management and wealth-building, so we could support each other and get ahead financially — together. We called ourselves the Dow Janes.

Today, we are one of the world's largest female-focused financial education companies. We’ve taught over 20,000 students through our coaching and training programs (and over 500,000 people have participated in our free online trainings). 

Britt Williams-Baker - Dow Janes Financial Literacy Education for Women

Britt Williams Baker

Co-founder

Britt Williams Baker (she/her) is a Harvard Business School graduate, expert investor, and minimalist money coach. 

After losing $10K from her first stock market investment, she went on to build a $3M+ investment portfolio before age 35. 

Using her 10 years of investing experience, she teaches a values-aligned approach to investing designed specifically to help women+ build wealth.

Laurie Anne King - Dow Janes Financial Literacy Education for Women

Laurie-Anne King

Co-founder

Laurie-Anne King(she/her) is a financial empowerment coach and serial entrepreneur who paid off $40k+ in personal debt and built a net wealth of over $3 million. 

Her mission in life is to teach other women+ how to create the lives of their dreams. 

Through her mindset coaching and holistic approach to money she empowers women+ to overcome their investing fears and see themselves as worthy of wealth.

Since our first fateful meeting in Britt’s living room, there’s ONE question we’ve been trying to answer: 

“Why aren’t women+ building wealth at the same rate as men — and how can we bridge the gap?”

Stop stressing about money and let’s create your new financial wellness plan — together.

Saturday June 28, 9:00am to 3:00pm PST

Hosted Virtually Via Zoom . You Can Join From Anywhere In The World.

Join the 1-day Virtual retreat

for just $47

(Join us live or watch on-demand — with 7-day access
to the replay and all resources from the retreat)

Your RESET 
Retreat Agenda:

Step 1: Clarity

Creating Your Financial
Wellness Vision

Break the cycle of financial stress, avoidance and overwhelm

Have you ever thought about what financial wellness could look and feel like for you? Whether your life has been turned upside down by a big expense or transition (or you’re tired of just “getting by”) we’ll help you get clear on where you are now, where you want to be instead, and how to start working toward it.

By the end of this session, your financial vision will feel more sharp, less blurry, and absolutely within reach. You’ll also have a clearer perspective on the thoughts, feelings and behaviors around money that are keeping you stuck financially, and how to get back in control. 

No shame or blame. Just the truth — and a path forward.

Step 2: Choice

The Art of Values-Based Spending

Take back control of your financial future, one choice at a time.

Life is complicated, often messy — and sometimes our choices around money don’t align with our goals. If you feel stuck in a cycle of paying off debt only to fall back in, or that you can’t seem to save consistently, then this session will help you get back on track.

You don’t need a restrictive budget to start building wealth. We’ll show you how to master the art of values-based spending, and how to make sure your daily behaviors and choices around money are helping get you where you want to go. 

Get ready to say goodbye to purchases you regret, impulse spending, and to start using your money as a tool to help you live your values and hit your goals (even when unexpected costs come up).

Your money choices matter, no matter how small — and together, they can add up to something incredible.

Step 3: Confidence

A Financial Plan You Can Finally Stick To

How to make the right wealth-building moves — today

This is where it all comes together. You’ve created the vision, decided on the daily choices you’ll make to get there — but sustainable wealth-building requires a plan. We know it’s hard to tell where to start, and that’s why we created the Wealth Building Roadmap.

There are essential financial literacy and money management skills that most women+ simply aren’t taught. It’s the reason why women feel less confident with their money and wealth-building decisions, and we want to help you change that. 

We’ll show you a 5-step process to help you get out of debt, save like never before, and think like an investor in your everyday life. We’ll also show you exactly where to begin based on the information you gathered about your vision and your reality in the first part of the day.

No matter the state of your finances, we’ll show you that there is a path ahead, and the specific next step to take, based on where you are today. 

Step 4: Consistency

Design Your Feel-Good Finance Ritual

How to show up for your money, so it shows up for you

You’ve got the vision, the roadmap and the plan — the missing ingredient is consistency. Building wealth is more than a skill you can learn; it’s also a habit you can practice building. Better yet, it can (and should) feel good! 

We’ll show you exactly how to build a financial self-care ritual that reduces your stress around money and helps you make confident financial decisions.

By the end of this session, looking after your finances won’t feel like something you “should do” — but instead, something you look forward to.

We’ve also got plenty of strategies to help you deal with anxiety, avoidance and resistance to checking in on your money regularly, and how to keep your promises to yourself every single week, so you can stay on track and bring your financial dreams to life.

Join the 1-day
Virtual retreat ($47)

for just $47

Got questions? Find the FAQ here!

Dow Janes team of women working together in a beautiful stylish artistic living room office

When you hit RESET with us, you’ll learn how to:

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Stop feeling like you’re going in circles with your money and break the pattern of financial stress + avoidance for good.

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Shift money from a source of stress to a source of power, and change the story you tell yourself about money, so you can show up for it differently.

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Focus your time and energy in the right place, based on where you are today, to make huge financial strides and get your money working for you (it’s closer than you think!)

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Create a life-proof Financial Wellness Plan to get out of debt, build your savings, and get ready to invest!

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Align your daily spending decisions and habits with what you value, and use your money to amplify who you want to be in the world (even if it means starting small for now).

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Start caring for your finances as an act of self-care (and a gift to your future self). Yes — you can enjoy taking care of your money, and we’ll show you how!

If you’re ready for a new way to approach your money and make real progress toward your financial goals, one day could shift everything.

Even if you’ve tried before, and it all feels overwhelming… 

We’re here for you. You can do this. And we’ll guide you through it, each step of the way. No judgment, no shame. 

Join the 1-day Virtual retreat ($47)

Here's how it works:

The Money RESET Retreat will guide you through the 4 Pillars of Financial Wellness, and how to practice them in your daily life.

Expect to take action, figure out what’s been getting in the way, and how to set yourself up for the future.

We will show you how to create a clear action plan on how you will achieve your financial goals (and how to define them if you don’t know what they are just yet).

What women+ are saying about our programs…

“I wish I would've known about this years and years ago. They do not teach this in school.”

“I felt like I had done everything right. I went to school, I had a job, I’d tracked my spending for over 20 years, and yet I was always in the same cycle. I was really good at paying down debt, but I’d just incur more. Even after having a portion of my paycheck go into a savings account, after 18 years I still had no savings.

I was so sick of being in the same financial position after all these years and knew that whatever I was doing wasn’t working.

I’ve discovered why my financial life was the way it was going back years. Now my spending habits are permanently changed for the better and I'll never have that type of debt ever again. I paid off $30,000 at a much faster rate and I never would've been able to do that without this program.

Now I know that I am in charge of my money, I'm in charge of my own situation, and I'm in control. That’s very empowering.”

— Briana W.

“I thought managing my finances would always come with anxiety. Now I know that it can feel good and give me comfort.”

“I have a master's degree in economics. I know a lot about how to calculate things and how the banking system works and how the financial crises come to be. But I did all that without ever having learned how to keep a budget for my monthly expenses just because I was never taught that.

My finances started to stress me out in a way that I couldn't really pinpoint. Just sitting down to look at my bank statements would give me anxiety. I was sick of feeling that way and just didn’t want to feel like that anymore.

Learning from Dow Janes gave me comfort, clarity, and reassurance and I was finally able to say, “I'm okay. I'm going be okay and I'm going to get better from here.” 

My finances feel like a source of safety now, instead of anxiety.”

— Mary V.

When you're ready, it's your turn. Join us for the Money RESET Retreat, and we'll help you get started in just one day.

Join the 1 -day Virtual retreat ($47)

Who is the RESET Retreat for?

We’ve designed this day for for women+ who are looking for:

A Safe Space

We aren’t here to make you feel guilty, lazy or stupid (because you’re none of those things). 

We also know that, for most women+, money comes with some difficult memories and emotions.

During the retreat, we’ll support you in unpacking some of what’s been holding you back until now — and support you in making a plan that puts you back in control, without the usual shame, blame or lack of empathy you might have experienced before.

A Path Forward

Research shows that women+ are more confident than ever before with everyday money tasks, like managing their family budget and paying bills. 

Getting by is one thing, but true financial self-care means creating a pathway to build wealth, grow your money and create a better life — for yourself and the people you love. 

Even if you are in debt and don’t see a way forward, we want you to walk away with a plan for your financial future that excites you.

A Clear Vision

Ever feel like your money’s just... happening to you? By the end of the retreat, you’ll have a clear vision for your finances that actually reflects your goals and values.

You’ll finally see where your money is going—and take back control.

No more guessing, no more guilt—just a plan that moves you forward with confidence. You’ll stop spinning your wheels and start making choices with intention, knowing that every dollar has a purpose.

It’s never too early (or too late) to clear the financial clutter and hit RESET.

All women+ are welcome at The RESET Retreat. These concepts are applicable for all women+ at all stages of their wealth-building journey. 

If you want to learn more about financial wellness & exactly how to create it, one step at a time — join us!

Join the 1-day
Virtual retreat
Britt and Laurie Anne Dow Janes Financial Literacy Education for Women

What women+ are saying about our programs…

Financial health is important to me and I learned I can do it! It's given me the tools to teach my child too."

"I now feel more secure in myself and my ability to take care of my financial needs and my household. 

I realize that these skills I'm learning now are essential to living a happy, confident, adult life. I'll never go back to the way I was before.

— Rebecca V.

FAQs

How will the 1-day retreat work?

Plan to join us for the full day, in a place where you can sit down, take notes and be fully present. Just ONE day of focus can change your financial future — and this is a retreat you won’t want to miss!

There are 4 sessions (from 9am to 3pm PST — see the full agenda above on this page) with breaks in between and time for Q&A.

Through each session, we will help you create your financial wellness plan, which incorporates:

- Your big-picture financial vision and goal
- How to show up for your goals and work toward them consistently, without overwhelm
- Which behaviors, thoughts and beliefs about money are holding you back — and how to change them
- How to align your daily spending and saving decisions with your values
- How to create a weekly money ritual you’ll LOVE showing up for… 
- And so much more! 

Expect to shift your relationship with money for the better, and walk away with a clear vision and a plan for creating financial wellness — however you decide to define it!

How can I tell if this is for me?

To put it simply? If you’ve ever felt overwhelmed by money, or sorting out your finances is something you’ve wanted to do for so long (but it always seems to fall to the bottom of your to-do list), set aside this day with us — and we’ll help you move forward with clarity and a plan you feel good about!

The retreat is also for you if you:
- Have high-interest debt (or any kind of debt you’re ready to tackle!)
- Want to build savings and a financial cushion for yourself
- Want to get ready to invest confidently
- Aren’t sure what your financial path could look like, but know you need to make a change

The RESET Retreat is about helping yourself get back on financial footing (whether you’ve been out of balance for a while — or your entire life). You can do this and we’re here to help you through it!

What WILL be in the financial wellness plan we will create?

Your financial wellness plan will be your roadmap to:
- Clear, motivating money goals that are personalized to you and where you are today.
- New thoughts, behaviors and habits you’ll practice (and what it’s time to let go of).
- Proven strategies to show up for your money regularly, tend to your finances… and enjoy it!
- Making smarter spending decisions that align with what you truly value in life
- What to prioritize and WHEN so you can hit your financial goals faster and with more ease.

Your personal financial wellness plan will turn your relationship with money into something you look forward to – instead of dreading or stressing about.

What will NOT be included in the financial wellness plan?

The RESET Retreat and your financial wellness plan are not about personal investment advice.

WHEN is the retreat held?

The RESET Retreat will be held on Saturday, June 28, 2025 at 9:00 a.m. PST/12:00 p.m. EST. You will also have 7-day access to the recordings to come back to. (Unless you register for a VIP ticket, in which case you receive lifetime access!)

WHERE is the retreat held?

The RESET Retreat is 100% online and will be hosted via Zoom. You can join us from anywhere in the world.

I can’t attend live. Should I still join?

YES! You’ll have access to the recordings for 7 days after the retreat.

We also have a VIP ticket available if you want to be able to access the recordings forever.

I don’t have debt. Should I still join?

Yes! If you:

- Feel like money is a source of stress
- Don’t know what you’re working towards or how to get there
- Want to become the kind of person who is in a position to invest confidently
- Want to increase your savings
- Want to be confident that your money is going to a place that reflects your values and helps you be more of who you want to be in the world
- Are tired of impulse spending……

Then this is perfect for you!

We’ll help you create a firm foundation to move forward from – no matter where you are right now.

Do I need to have a specific financial goal I’m working towards?

Not at all. In fact, we’re big believers that all goals are good goals! That could include things like:

- Creating an emergency fund for the first time
- Creating money habits you’re proud of
- Saving more and preparing to invest 
- Buying or renovating a home
- Working toward financial wellness in retirement
- Saving for a big life change
- Having enough money to travel regularly
- Creating peace of mind about your children’s future education and their financial stability

We’re here to meet you exactly where you are, help you clarify where you want to go, and create your roadmap for getting there with your personal financial wellness plan.

How is this different from your programs like Million Dollar Year and Intentional Investing?

We believe so strongly in the power of our programs – including the over 20,000 women we’ve helped change their financial situations through those. 

We have also recognized a need for women+ who need help getting started from ground zero and finding a way forward (or those who feel they have lost their way financially). This is who we designed the RESET Retreat for. 

If you need help seeing what the possibilities are for you financially, or gaining a sense of what your path could be, this retreat is perfect for you.

(By the way: if you are interested in joining our paid programs, we will share more about how to join during the retreat, if this feels like the next right step for you. This is a no-pressure event, and you’ll get so much value from the workshop whether you decide to continue with us or not)

Does this include access to 1:1 coaching or personalized feedback on my plan?

Britt and Laurie-Anne will be offering live coaching and feedback throughout the day, but we cannot guarantee they'll get to everybody. Our team will also be there to support you and answer your questions during the retreat. You’re also more than welcome (and encouraged!) to share your progress and ask questions throughout the retreat in the chat. 

While we might not be able to get to everybody (we’ll sure try, though!), if you want more in-depth support we’ll share ways we can help you make it happen during the retreat (and maybe even a special offer just for you as a retreat participant!)

How is this different from other things I can find in books or online?

There is a sea of information out there about managing your finances – we get it and we’ve been there! 

At the RESET Retreat, you’ll find:

- Information presented in clear, relatable, understandable terms – we drop the jargon and confusing language
- An interactive experience (whether you participate live or watch the replay) in which you’ll be guided through the steps to creating a completely new financial reality for yourself
- A team of women who can understand where you are and help you clarify where you want to go – and how to get there with your personal financial wellness plan
- An approach that addresses both the mindset and strategy required to build wealth and financial wellness for life

We’ve brought together our shared experience as well as our work with over 20,000 women+ to create this power-packed retreat with your unique needs, goals, and circumstances in mind. 

What is your Refund Policy for the Money Reset Retreat?

We put a lot of love and intention into planning this experience, and because space is limited, all ticket sales are final and non-refundable. We appreciate your understanding and commitment—we’re excited to support you on this journey!

I want to do this, but I feel overwhelmed. How will I be supported?

We have a four-part process for creating your financial wellness plan and will spend the day walking you through it, step by step. We’ve designed the Money RESET Retreat to set you up to succeed, no matter where you’re starting from.

After working with over 20,000 women+ in our programs (and supporting over 500,000 more in our free classes), we know where you’re most likely to get stuck or trip up — and we’ve already built it into the blueprint for your financial wellness plan.

We can’t wait for you to join us!

Join us for the Money RESET Retreat!

Join the 1-day Virtual retreat ($47)

Still have questions?

Email us at hello@dowjanes.com

Dow Janes LLC does not promise or guarantee your financial success, nor warrant any earning claims made for their products. Your results will vary and depend on many factors that are unique to you including your dedication, coach-ability, work ethic, and more. All investments entail risk as well as consistent effort and action.

Testimonial results of increased savings, amount of debt paid off, increased income or investment returns stated or implied are either our personal results or self reported results of our students. Please understand these results are not typical they are meant to demonstrate what the most dedicated students have done and should not be considered average. We are using these as examples of what is possible when you commit and take consistent action. In some cases names or photos of students have been disguised at the students request. We do not guarantee any earnings because your results will vary and depend on many factors, including but not limited to your background, experience, and work ethic. All investing entails financial risk.

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