Women+ with money have more choices and louder voices.

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Before embracing the world of financial coaching for women+, we were just two people who knew what it felt like to be stressed, confused, and, at times, a little embarrassed about our finances. We both wanted a different relationship with money than the one we saw modeled around us, and had spent years figuring out how to make investing feel accessible and aligned with our values.
We built Dow Janes because we wished we’d had a female financial coach of our own sooner. Someone who understood the emotional side of money as much as the practical steps. Today, we bring that blend of empathy, structure, and encouragement to women+ everywhere.
If you’re looking for a supportive community that helps you build confidence, learn new skills, and finally feel in control of your financial journey, we get it — and we’re ready to support you.
First time flying solo with your finances? Drowning in debt or jittery about investing? Don't sweat it. We're with you every step of the way on the path to financial wellness — no matter where you’re starting from.
Let's face it. Money can feel complicated, especially if no one ever taught you how to manage it. So the first thing to know is that you’re not alone. It’s totally normal to feel behind, discouraged, or unsure of what to do next. That’s why our programs pair practical skills with strength-centred financial coaching. For women+ looking to learn and build momentum in a supportive, judgment-free space, Dow Janes offers all the tools, education, and support you need to succeed.
Everyone’s journey to financial security looks a little different, which is why we offer a range of programs to help you build confidence at your own pace. Here’s a quick snapshot of what’s possible with the support of a dedicated money coach for women+.
Our signature program guides you through the core habits of financial stability and empowers you to feel more in control of your daily money choices. You’ll work on:
Here, you’ll build on the fundamentals with jargon-free guidance that helps you feel more confident as an investor. You’ll learn about:
Our high-touch accelerator program offers personalized support to help you make meaningful progress with focus and accountability. You’ll receive:
Get your personalized financial roadmap! Zip through these questions and discover your unique Prosperity Persona, including the most important thing you can do today for a big money win.
"As I had done my entire life, I was living paycheck to paycheck. Now I have started living in a way that I am saving and am seeing the possibility of more options to grow my money in the future. I am now living so differently when it comes to money. My mindset has changed completely!"
"I have left behind the scarcity mindset and am now more conscientious of how I spend and treat my money. I have decided to set myself up for success and be honest about where I have messed up in the past, and that awareness will allow me to be better going forward. I can achieve my financial and life goals, I just need to keep the finances in focus instead of ignoring them. "
"It has made me see that it is possible to be financially free. There are ways to reach your goals, these require work; yes. But the outcome is well worth it. "
"I am able to put into words how I feel about money, to recognize patterns and habits that aren't helpful, and to put habits into place to change my future for the better."
Ready to give your financial world a glow-up? Here are three practical steps to start seeing a real difference in your finances.
Kick off your financial transformation with our free Master Your Money class. Learn to dodge those pesky money traps and start thinking like the wealthy woman+ you are!
Enroll in one of our transformational coaching programs. Each one delivers a clear, step-by-step plan for your financial success. No more guesswork, no more uncertainty - and you’ll never be alone when it comes to your money again.
Shake off debt, nestle into a cushion of savings, and command investments to work for you. It's time for your money to become your ally in creating your dream life.
Tap into expert insights from a seasoned financial coach. For women+ looking to understand where they are, what support they need, and how to map out the next steps, this is the ideal starting point.
In short, yes! If you’re looking for structure, encouragement, and accountability as you learn new money skills, dedicated financial coaching for women+ can be incredibly valuable. Working with a coach represents a significant turning point, as you’ll finally have the support you need to make choices that feel aligned with your life. Having someone in your corner who’s genuinely invested in your progress makes it easier to stay consistent and move forward with confidence.

Catch our latest Dow Janes YouTube episodes for quick, empowering money tips. Tune in, turn up your financial literacy, and let's build that wealth together. New insights, new inspirations. Every single week!

See Sylvia's debt disappear. Watch Kat's hustle turn into a wealth wave. Here, every story, including yours, fuels our collective journey to financial abundance.
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