Financial Coaching for Women+

Women+ with money have more choices and louder voices.

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Join 500,000 women+ taking control of their finances.
Dow Janes financial literacy for Women+

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You deserve your own fair share of wealth.

First time flying solo with your finances? Drowning in debt or jittery about investing? Don't sweat it. We're with you every step of the way on the path to financial wellness — no matter where you’re starting from.

Let's face it. Money can feel complicated, especially if no one ever taught you how to manage it. So the first thing to know is that you’re not alone.  It’s totally normal to feel behind, discouraged, or unsure of what to do next. That’s why our programs pair practical skills with strength-centred financial coaching. For women+ looking to learn and build momentum in a supportive, judgment-free space, Dow Janes offers all the tools, education, and support you need to succeed.

Learn how to master your money today!
Britt and Laurie Anne Dow Janes Financial Literacy Education for Women

Hey! We’re Britt and Laurie-Anne

Before embracing the world of financial coaching for women+, we were just two people who knew what it felt like to be stressed, confused, and, at times, a little embarrassed about our finances. We both wanted a different relationship with money than the one we saw modeled around us, and had spent years figuring out how to make investing feel accessible and aligned with our values.

We built Dow Janes because we wished we’d had a female financial coach of our own sooner. Someone who understood the emotional side of money as much as the practical steps. Today, we bring that blend of empathy, structure, and encouragement to women+ everywhere. 

If you’re looking for a supportive community that helps you build confidence, learn new skills, and finally feel in control of your financial journey, we get it — and we’re ready to support you.

You deserve your own fair share of wealth.

First time flying solo with your finances? Drowning in debt or jittery about investing? Don't sweat it. We're with you every step of the way on the path to financial wellness — no matter where you’re starting from.

Let's face it. Money can feel complicated, especially if no one ever taught you how to manage it. So the first thing to know is that you’re not alone. It’s totally normal to feel behind, discouraged, or unsure of what to do next. That’s why our programs pair practical skills with strength-centred financial coaching. For women+ looking to learn and build momentum in a supportive, judgment-free space, Dow Janes offers all the tools, education, and support you need to succeed.

Learn how to master your money today!

Choose the financial coaching program that’s right for you

Everyone’s journey to financial security looks a little different, which is why we offer a range of programs to help you build confidence at your own pace. Here’s a quick snapshot of what’s possible with the support of a dedicated money coach for women+.

Million Dollar Year

Our signature program guides you through the core habits of financial stability and empowers you to feel more in control of your daily money choices. You’ll work on:

  • Creating money management systems
  • Values-Aligned Spending
  • Paying off debt 
  • Learning to invest
  • Building a positive money relationship
Explore the Million Dollar Year

Intentional Investing

Here, you’ll build on the fundamentals with jargon-free guidance that helps you feel more confident as an investor. You’ll learn about:

  • Long-term investing strategies
  • Researching investment funds
  • Managing risk with clarity
  • Building a portfolio that reflects your goals
  • Investing in line with your personal values
Learn More About Intentional Investing

The Dow Janes Accelerator

Our high-touch accelerator program offers personalized support to help you make meaningful progress with focus and accountability. You’ll receive:

  • Hands-on 1:1 financial coaching
  • Clear action plans
  • Direct guidance when challenges arise
  • Built-in weekly accountability to keep you moving forward
See if The Accelerator is Right for You
DOW JANES Prosperity Persona quiz with our AI assistant, Jane.

Curious where you stand on the path to financial prosperity?

Get your personalized financial roadmap! Zip through these questions and discover your unique Prosperity Persona, including the most important thing you can do today for a big money win.

Trusted by 40,000 Women+ Like You

Five star review - happy clients - icon purple

"As I had done my entire life, I was living paycheck to paycheck. Now I have started living in a way that I am saving and am seeing the possibility of more options to grow my money in the future. I am now living so differently when it comes to money. My mindset has changed completely!"

Dow Janes review
Ivy M.
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Stephanie H.

"I have left behind the scarcity mindset and am now more conscientious of how I spend and treat my money. I have decided to set myself up for success and be honest about where I have messed up in the past, and that awareness will allow me to be better going forward. I can achieve my financial and life goals, I just need to keep the finances in focus instead of ignoring them. "

Five star review - happy clients - icon purple

"It has made me see that it is possible to be financially free.  There are ways to reach your goals, these require work; yes.  But the outcome is well worth it. "

Laura S.
Five star review - happy clients - icon purple

"I am able to put into words how I feel about money, to recognize patterns and habits that aren't helpful, and to put habits into place to change my future for the better."

Charlene B.

3 steps to finding financial freedom

Ready to give your financial world a glow-up? Here are three practical steps to start seeing a real difference in your finances.

1

Decide to take control.

Kick off your financial transformation with our free Master Your Money class. Learn to dodge those pesky money traps and start thinking like the wealthy woman+ you are!

2

Learn financial skills.

Enroll in one of our transformational coaching programs. Each one delivers a clear, step-by-step plan for your financial success. No more guesswork, no more uncertainty - and you’ll never be alone when it comes to your money again.

3

Step into your power.

Shake off debt, nestle into a cushion of savings, and command investments to work for you. It's time for your money to become your ally in creating your dream life.

Join our free webinar to take control of your finances today.

Tap into expert insights from a seasoned financial coach. For women+ looking to understand where they are, what support they need, and how to map out the next steps, this is the ideal starting point.

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Is hiring a financial coach worth it?

In short, yes! If you’re looking for structure, encouragement, and accountability as you learn new money skills, dedicated financial coaching for women+ can be incredibly valuable. Working with a coach represents a significant turning point, as you’ll finally have the support you need to make choices that feel aligned with your life. Having someone in your corner who’s genuinely invested in your progress makes it easier to stay consistent and move forward with confidence.  

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Meet the Women+ Who Rewrote Their Money Stories and Found Freedom

Free Class: Master Your Money with Laurie-Anne and Britt

From 'Maybe One Day' to 'Starting Today': Craft Your Million Dollar Future

Dow Janes new episodes every week on YouTube

Watch and Learn on Our YouTube Page

Ready to stash cash, ditch debt, and hit those big, juicy money goals?

Catch our latest Dow Janes YouTube episodes for quick, empowering money tips. Tune in, turn up your financial literacy, and let's build that wealth together. New insights, new inspirations. Every single week!

I finally feel like I have a strong grip on my cash flow!

Dow Janes Logo — Financial literacy education for women+

"My relationship with money is so much healthier and more transparent. I would have just kept digging myself deeper and deeper into debt if I didn't have the course to teach me how to take a hard look at my money habits. I finally feel like I have a strong grip on my cash flow! "

Marianne B.

It's not just a
"money mindset" course that may or may not get you results.

Dow Janes Logo — Financial literacy education for women+

" This program is the real deal. It's not just a "money mindset" course that may or may not get you results. Yes, you'll work on your relationship with money, but you'll do so knowing that you will also learn practical, tangible skills for getting out of debt and growing your net worth."

Katherin E.

I'll never go back to the way I was before.

Dow Janes Logo — Financial literacy education for women+

"I now feel more secure in myself and my ability to take care of my financial needs and my household. I realize that these skills I'm learning now are essential to living a happy, confident, adult life. I'll never go back to the way I was before. Financial health is important to me and I learned I can do it! It's given me the tools to teach my child too."

Happy Million Dollar Year program participant Rebecca
Rebecca V.

I now crave to learn how to make money work for me.

Dow Janes Logo — Financial literacy education for women+

"The Healing stage transformed my relationship with money. I am only a month into the program, on stage 3 Grounding, and my life has already changed 180 degrees. I no longer avoid 'dealing' with money. I now crave to learn how to make money work for me. Lean into the process, trust these women, they know what they're talking about. The investment in yourself will be immeasurable."

Kristin F.

They did it — and so can you!

See Sylvia's debt disappear. Watch Kat's hustle turn into a wealth wave. Here, every story, including yours, fuels our collective journey to financial abundance.

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Joined signature program
Why Dow Janes was worth it for these women+

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