Throw out those beliefs whispering lies that wealth isn't in your stars. We teach empowering, easy-to-grasp financial strategies for women+ who want to take control, build serious wealth, and carve out their own financial future (because your financial fairy tale should have a happy, hefty ending).
Honestly? We started Dow Janes to help teach our friends how to invest. We couldn't stand by watching financial advice that didn't take into account the unique experiences and strengths of women+.
And so, Dow Janes was born — in Britt's living room amongst a circle of girlfriends who wanted to do something about how they build wealth for themselves.
We've seen you give everything you’ve got—heart on your sleeve, generosity on tap. And we're betting our bottom dollar you've got what it takes to channel that same energy toward your own financial well-being and prosperity, too.
Dow Janes sprang from the minds of two female investors, both in their 30s and sitting atop a combined net wealth over $6 million.
Britt Williams Baker (she/her) is more than a Harvard Business School grad; she's a seasoned investor with a decade of experience and a passion for reshaping financial mindsets.
Her personal mission is clear: to empower those often overlooked by the traditional financial industry, with a practical, step-by-step approach to saving and investing.
As co-founder of Dow Janes, Britt has helped over 8,000 women+ to kick debt to the curb, master money management, and dip their toes into the investment pool for the very first time.
Britt's belief is simple: financial literacy is a right, not a privilege. You deserve the confidence, clarity, and calm that come with financial stability.
Britt's insights have been featured in select publications, including INSIDER, GoBankingRates, Yahoo! Finance, and podcasts like Money You Should Ask and Impact Labs, spreading her message far and wide.
Laurie-Anne King (she/her) is a mindset & empowerment coach and financial education teacher who lights a fire under you to get moving on your money goals.
She’s on a mission to show women that the life they dream of isn't just a fantasy—it's totally within reach.
This serial entrepreneur with a knack for numbers has whipped up not one, but two seven-figure businesses from the ground up, proving financial freedom isn't just for the lucky few.
Her approach to money management and healing go hand-in-hand, fusing solid financial strategies with empowerment coaching, guiding women+ to reshape their finances and their lives.
With Laurie-Anne's guidance, over 10,000 women+ have stepped into their power, waving goodbye to financial stress and hello to a life of abundance and ease.
Certified Financial Coach with over 15 years of experience, personally paid off over $200k in debt. Specializes in values-based spending, getting organized, and getting out of debt.
Certified Financial Planner with over 15 years of experience. Specializes in helping women+ build long-term wealth.
Registered Investment Advisor (and 3rd generation financial planner!) Specializes in advanced investing strategies and building wealth.
Certified Financial Coach, personally eliminated over $183k in debt, doubled her income, and quadrupled her net worth. Specializes in debt and credit coaching.
Certified Transformational and Financial Coach, has worked with hundreds of individuals to use coaching to transform their lives.
Paid off over $80k in debt, specializes in accountability coaching to support you and keep you on track.
Built 5 businesses, specializes in mindset, and helping you start your business or side hustle.
Increased her net wealth by over $40k, paid off $63k of debt, specializes in saving, budgeting, and mindset coaching.
Simplifies Dow Janes programs, guiding you along theFinancial Roadmap, helping you stay in a regulated mindset, and connecting you to our supportive community.
Former CPA, accredited investor and fierce financial advocate. Specializing in investing, real estate, money mindset, budgeting, and recovering from traumatic money experiences.
I felt helpless with the debt I had and not gaining any financial ground. I had terrible spending habits and had been overspending. Now, I have been more focused on my finances and obtaining my goals, instead of feeling lost and out of control. I have a clear plan and I am sticking to a budget better than I ever have!
I now feel more secure in myself and my ability to take care of my financial needs and my household. I realize that these skills I'm learning now are essential to living a happy, confident, adult life. I'll never go back to the way I was before. Financial health is important to me and I learned I can do it! It's given me the tools to teach my child too.
"I am obsessed with budgeting now! I changed how I do things – I used to really just track my money. Now, I PLAN."
"I'm confident that once my debt is paid off, I will begin investing and the snowball effect from that will carry me towards the future I deserve. It's also provided a framework for conversations with my husband about finances. Our overall household budget has improved considerably."
"I now have control. I am still learning but I feel like I have a place to start and that I am not helpless."
It's time to find out! Zip through these questions and discover your unique Prosperity Persona, including the most important thing you can do today for a big money win.